Videocase Alfaneo Legal AI

Narrative, concept, and aesthetics: Connect was responsible for transforming a story of legal innovation into a globally-reaching videocase, with original scripting, full production, and creative direction from start to finish.

Objective

Translate into video the success of the partnership between Alfaneo, DNX Brasil, and AWS, highlighting the impact of generative artificial intelligence in the legal sector and the practical results of this innovation in the daily routines of lawyers across Brazil.

Type
Connect + Content: Videocase
Cliente
AWS / DNX Brasil / Alfaneo
Ano
2025
Execution

Connect led the creation of the videocase from conception:

We developed the script with a focus on clarity and impact, conducted interviews with the main project spokespersons, and captured footage in two cities — Campo Grande and São Paulo — to connect origin, application, and future vision. Art direction, editing, and post-production followed a sophisticated visual standard aligned with the strategic narrative and the purpose of the solution.
Highlights & Results

The videocase was prominently showcased on stage at the AWS Partner Summit LATAM 2025 in Miami, an event that brings together AWS executives and leaders from all over Latin America. The production captivated the audience and AWS leadership, highlighting Connect’s role as a creative partner in building strategic content with global reach.