Objective
Expand the brand’s digital presence, generate demand, and strengthen market positioning through integrated strategies for social media and paid traffic campaigns.
Type
Social media management / Paid traffic
Cliente
Perfect Pro/Condor
Ano
2024
Execution
Connect delivered an innovative and integrated experience to connect Catupiry with the gamer audience in a powerful way, starting with the development of the 'Devore o Game' concept, which linked the sauce line to the gaming universe, aligning with the audience’s lifestyle:
The strategic planning of the activations was detailed to ensure an authentic and interactive immersion, creating a vibrant environment at the booth. Highlights included a Talk Show with influencers, tasting of Devore+ sauces, a Just Dance activation, and Instagrammable spaces. The partnership with BeBold, a renowned eSports organization, was key to adding relevance to the event and amplifying the impact of the activation.
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Highlights & Results
Perfect Pro is an annual contract client that trusts Connect's expertise to generate impactful and sustainable results, establishing itself as a reference in its field.
Results achieved:
Over 1,000 leads generated through ad campaigns.
More than 105% growth in Instagram and LinkedIn followers.
Over 700,000 impressions achieved from content on a single platform.
