Objective
Officially present Red Hat Enterprise Linux 10 to the Brazilian market, highlighting its main evolutions compared to the previous version, in a strategic event that combined technical content, brand visibility, and a memorable experience for the IT audience.
Type
Connect + People: Evento
Cliente
Red Hat
Ano
2025
Location
São Paulo/SP
Duration
1 day
Participants
100 people
Execution
Connect was responsible for the entire planning and execution of the RHEL 10 launch event in Brazil, balancing a tight budget with a strategic and sophisticated delivery. The proposal was structured around three pillars: practicality, content, and celebration. The event took place in the Faria Lima region of São Paulo and featured an objective and immersive schedule, ending with a brunch accompanied by live saxophone music and a Chandon toast to make the experience even more remarkable.
Execution highlights:
Event curation and organization from the start, with a strategy focused on budget optimization;
Ambience with personalized backdrop and themed souvenirs (collectible buttons);
Holophoto activation with instant printing and digital GIF version for sharing;
Technical program with opening by the president of Red Hat Brazil, expert lectures, and a live demonstration of the new RHEL 10;
Welcome coffee at registration and musical brunch with saxophonist, concluded with a Chandon toast.
Highlights & Results
The main challenge was to balance a high level of delivery with a tight budget, without compromising the brand's value proposition. The strategy of holding the event in the morning, combined with a compact and personalized format, provided a sophisticated, functional, and impactful experience for the attendees.
The event marked the official beginning of RHEL 10’s journey in the Brazilian market, bringing together partners, clients, and experts for a moment of celebration and technical deepening. The combination of content, atmosphere, and interactivity reinforced Red Hat’s positioning as a reference in innovation and closeness with the tech community.
