Objective
Engage teams and drive sales growth through an incentive campaign targeting distribution salespeople, strengthening presence in the B2B market.
Type
Incentive Campaign
Cliente
Dell Technologies
Ano
2019
traduzir key="cases_padrao_execucao"]
Connect delivers a complete and strategic solution for the Dell Maníacos campaign, handling all stages from creative concept to prize delivery.
The initiative included developing the creative concept, branding, and custom layouts. Throughout the campaign, Connect managed all communications, including data analysis and reporting to track results.
Program management involved coordinating with the points platform, updating rules and regulations, providing dedicated support (including customer service), and directly purchasing prizes. Technical matters such as hosting, domain management, and security certification were also covered.
Regular adjustments ensured the campaign’s strategic relevance and alignment with the client’s sales goals.
Next project
Highlights & Results
Running since 2019, Dell Maníacos stands out for its creative excellence, with carefully crafted visual concepts. Focused on sell-in and B2B, the campaign has become one of the main initiatives to engage and reward salespeople in the technology distribution market.
Results achieved:
350+ salespeople engaged;
Participation from 4 official distributors;
Coverage across the entire national territory;
Over 2 million prizes available on the points redemption platform, with free shipping.
