Objective
Host a special edition of the Dell Annual Meeting — the yearly event dedicated to consultants of the Dell Expert Network program — within the Dell Technologies Forum, the brand's largest event in Brazil. The challenge was to create a personalized experience for around 400 participants, in an exclusive space, with its own visual identity and a welcoming atmosphere.
Type
Connect + People: Evento
Cliente
Dell Technologies
Ano
2024
Location
São Paulo/SP
Duration
1 day
Participants
400
Execution
To ensure the Dell Annual Meeting delivered a truly exclusive experience within the Dell Technologies Forum program, Connect took on the mission of planning and executing every detail with the utmost precision.
From designing the space to physically transforming the plenary room in record time, every stage was carried out with a focus on sophistication, operational fluidity, and full alignment with the brand’s values. Highlights of our team’s work included:
Creation of the concept and personalized ambiance for the Dell Expert Network audience;
Logistical and operational planning for the record-time transformation of the plenary;
Full scenographic production, emphasizing exclusivity and sophistication;
Overall coordination of the structural change in just 2 hours;
Visual integration with the Dell Technologies Forum identity, while preserving the essence of the program;
Dedicated technical management and audiovisual execution;
On-site supervision of all event phases, from pre-production to post-event.
Highlights & Results
Connect’s greatest challenge in this project was transforming, in just two hours, a plenary prepared for 2,000 people into a new environment with structure and identity specially created to host 400 guests — all without disrupting the Dell Technologies Forum schedule.
The success of this operation was the result of detailed planning, a highly experienced team, and perfectly coordinated execution.
The Dell Annual Meeting 2024 delivered a unique and personalized atmosphere, strengthening consultants’ ties with the Dell Technologies brand and once again proving Connect’s ability to deliver memorable experiences, even when facing the greatest logistical and creative challenges.
