Objective
Highlight how Generative AI, combined with AWS technologies, can enhance operations without losing the essence of human capital. The videocase, developed for Melissa stores, was presented at the AWS Partner Summit 2024, reinforcing the positive impact of technology in retail.
Type
Videocase
Cliente
AWS
Ano
2024
Execution
Connect delivered a complete audiovisual solution, combining cutting-edge equipment with an experienced team to exceed client expectations:
Scriptwriting focused on powerful narratives that connect technology and people, while the art direction ensured a visual design aligned with brand identity.
Video capture and editing resulted in a detailed and creative production, and the interviews were conducted with precision, providing testimonials that humanize and give voice to technological transformation.
Highlights & Results
Connect reinforces its role as a full-service agency by embracing challenges like this, delivering audiovisual productions that not only tell stories but also inspire audiences and strengthen brands.
Results achieved:
Clear demonstration of the alignment between technological innovation and human strength in retail.
Strategic impact at the AWS Partner Summit 2024, increasing the client’s recognition as a reference in innovation.
Inspiring and engaging material, with potential for reuse in future presentations and events.
